CHAMBER SPOTLIGHT – V BOUTIQUE

Tucked in the corner of a building at the Waial-ua Sugar Mill site next to the North Shore Soap Fac-tory is V Boutique. Here Vanessa Pack makes and sells her own line of jewelry along with an eclectic and colorful collection of accessories, clothing and gifts. Her original handmade jewelry is all made in her workshop on site. Major pieces are made of sterling silver, 14-carat gold or gold fill. Open hours are 10 a.m. to 6 p.m., seven days a week.
If you plan to pay her a visit, however, she’ll be moving her shop by the end of the month to Haleiwa Town Center at 66-165 Kamehameha High-way between Mahiku and Bank of Hawaii. At her new location she not only plans to sell her jewelry, but also to offer classes in jewelry making and wine glass painting.“We’re excited and thrilled about the challenge,” she says about the move.

Although her shop at the Sugar Mill has only been open about two years, Vanessa has been busy developing and marketing her line for much longer. She and her husband, Joe, have been there for more than six years. Originally, Joe had a side shipping business, and she worked at developing her craft. As her jewelry line took off, she took over more and more of the space until her husband’s business closed up and hers took over.

Both Vanessa and her husband have had interesting lives. Born in Southern California, she moved with her family to Park City, Utah, when she was in junior high school. She met her husband, Joe, in high school. After graduation, Joe competed as an Olympic skier and earned several medals including a silver medal in freestyle aerial skiing at the Salt Lake City Winter Olympics. Vanessa worked as a Delta Airlines flight attendant, which brought her to New York City. The couple moved to Hawaii in 2010 after Joe retired from skiing. He trained in Kaneohe to become a golf instructor and went to work at Turtle Bay Resort where he’s become the head golf pro.

Meanwhile, in 2001 Vanessa took a break from the airlines after the September 11th World Trade Center disaster. She started a beading jewelry line which she marketed in Utah boutiques. She soon returned to Delta, but decided to change direction and create and market her jewelry full-time in 2011 when daughter, Gabriella, was born. She clearly has talent, and now she discovered she has passion – crafting in metals where she employs artistry, strength and skill.

Running a business requires savvy marketing, and Vanessa appears to have what it takes. Over the years, she’s done local trade shows including Ho-nolulu Fashion Week, and pop-up shops including some at the Royal Hawaiian Shopping Center. Cur-rently, in addition to her own shop, her line is fea-tured in at least four Sand People stores, including the one in Haleiwa, Noelani’s Boutique in Haleiwa, and a gift shop in Turtle Bay Resort. Her jewelry is also at five Maui Clothing Company stores. Her wave and coral branch collections are her most popular lines. Now she looks forward to “strengthening her presence in the Mainland.”
She recently decided to join the North Shore Chamber of Commerce as a way to network with other businesses. “As I get to know business people on the North Shore,” she says, “I see a close community with aloha among business owners. The Chamber helps us to get to know and support each other”.